GreenPal mobile landscaping app launches in Pueblo

A popular mobile landscaping app that connects homeowners with lawn care professionals at the touch of a button launched in Pueblo last week.

The GreenPal app works similar to rideshare services such as Uber and Lyft. Homeowners can select vetted lawn care professionals based on reviews, ratings and price and list their lawn care needs though the app. Snow removal services are available during winter, and other services such as gutter replacement, shrub pruning, tree limb removal and more can be requested on GreenPal.

Vendors, upon completing work, send a time-stamped photo to users, who then pay through the app and can set up additional appointments.

There was interest in launching GreenPal in Pueblo after homeowners in the area signed up for services in other cities like Denver and Colorado Springs, said Gene Caballero, a co-founder of GreenPal. More than 20 landscaping professionals in the Pueblo area have already signed up.

“We’ve been described as the Uber for lawn care, landscaping and now snow removal,” Caballero said.

The average price to use services through GreenPal nationally is $43. The company hasn’t yet collected enough data to determine the average price point in Pueblo, Caballero said.

The company is known for its COVID-19-friendly approach: The app allows vendors to bid on properties without a face-to-face interaction and uses cashless transactions. Over 30% of customers who use GreenPal are over age 60, and there has been a rise for that demographic since the start of the pandemic, Caballero said.

Vendors can range from licensed landscaping businesses to individuals with landscaping experience. Vendors must be 18 years of age and have a valid driver’s license, Social Security number and account at a financial institution to offer services.

The idea for GreenPal originated in 2012, but the company didn’t get its true start until 2015. It has accumulated more than 1 million active customers since, and 35,000 landscaping professionals use the app for their businesses. GreenPal operates in over 48 states and 250 major markets.

Pueblo is the third market in Colorado to host the service. The app launched in Denver in 2019 and became available in Colorado Springs last summer. Fort Collins, Loveland and Grand Junction are other submarkets GreenPal is focused on, Caballero said.

The app is available in the Google Play store and App Store on Apple devices.

For more information about GreenPal in Pueblo or to receive a quote, visit yourgreenpal.com/local/lawn-care-pueblo-co.

Chieftain reporter Josue Perez can be reached at JHPerez@gannett.com. Follow him on Twitter @josuepwrites.

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