Four Seasons Total Landscaping joins the Philadelphia tourist trail
- Four Seasons Total Landscaping, the suburban garden center where the Trump campaign held a post-election press conference in November, had sales of $ 1.3 million, according to its owners.
- Business Insider spoke to the center’s sales manager Sean Middleton, who said the small family business worked up to 18 hours a day sending 28,000 orders of its official goods around the world.
- Middleton also said the center has been inundated with visitors who either want to take selfies or pose for photo shoots in the back of the building.
- Middleton estimates that around 28,000 orders were received in the first five days after the press conference.
- You can find more stories on the Business Insider homepage.
Four Seasons Total Landscaping, the suburban garden center where Rudy Giuliani held a bizarre post-election press conference in November, had sales of $ 1.3 million, according to its owners.
Sean Middleton, the centre’s sales director, told Business Insider that the family-run company has been “overwhelmed” with thousands of orders for its official merchandise since the event.
The company, which offers a range of property maintenance services, has also been inundated with selfie-goers, gifts, and even requests to host weddings.
“I haven’t had a day off in 26 days and worked 16-18 hours a day because we need to keep our core business going and also to honor the business we took over with all of these goods,” Middleton told Business Insider Phone.
“We are still getting calls from all the major media outlets around the world. Our office management is off the chain. The day after the press conference we probably had 600 or 700 calls to our office management that we all handled personally,” added he added.
Middleton estimates that in the first five days after the press conference, around 28,000 orders were received, generating sales of $ 1.3 million. That number was originally reported by the Philadelphia Inquirer on Tuesday.
Middleton said her most popular orders were her traditional $ 25 green logo t-shirt that her employees wear to construction sites during the season.
Other popular items are the “Make America Rake Again” and “Lawn and Order” shirts.
Four Seasons Total Landscaping is also located next to a sex shop called Fantasy Land, which also sold goods. It’s unclear how much they’ve made in sales since the press conference.
Business Insider reached out for a comment but didn’t listen back in time for the release.
“I think when all of this comes out we will have the opportunity to look at it all and see that we have people all over the world who support this small family-run business from Holmesburg, northeast Philadelphia,” said Middleton.
President Trump’s attorney Rudy Giuliani speaks to the media at a news conference held in the back parking lot of Four Seasons Total Landscaping in Philadelphia, Pennsylvania on November 7, 2020.
Chris McGrath / Getty Images
The family-run garden center in the suburbs of Pennsylvania gained international fame after Trump’s election team accidentally selected it to host a press conference that challenged the election results.
Middleton told the investigator that he was in Bible study when he received a call early Nov. 7 from a Trump campaigner asking if the company was ready to hold a press conference in his courtyard.
“We thought it was nonchalant,” he told the investigator. “It wasn’t even set that it would be Total Landscaping at Four Seasons. It was just, ‘Hey, you’re one of the areas.'”
“I gave them the address, I said where we were, where to meet us, and that was it,” added Middleton.
Giuliani, President Trump’s personal attorney, was the main person speaking at the event where he made unfounded allegations of election fraud. His speech was later interrupted after major news networks launched the election race for President-elect Joe Biden.
Middleton said he knew a few hours after the press conference that the goods needed to be available on our website as soon as possible.
Since then, the team has been working around the clock shipping its goods worldwide and receiving orders from countries like the UK, Germany, New Zealand, Australia and Canada.
Her merch has also caught the attention of celebrities including CNN host Jake Tapper and actors Mike Meyers and Emma Watson.
– Jake Tapper (@jaketapper) November 28, 2020
An unlikely tourist landmark
“We’re just overwhelmed by all corners of the world who have bought Four Seasons Total Landscaping merchandise,” said Middleton. “One thing I wasn’t so aware of was that there are people all over the world who are paying attention to and interested in US politics and know enough to know that this press conference was just plain funny.”
In the month since then, the small business has also been inundated with visitors either asking for selfies or staging photo shoots in front of their gates. Four Seasons has also reportedly received a number of different gifts, including cheesesteaks, fruit baskets, and even beard oil, the investigator reported.
Most recently, two sisters who lived in different states met outside of Four Seasons Total Landscaping for their Thanksgiving dinner, Middleton said.
Others have asked if they can hold a party or even a wedding in the store, the investigator said.
“We had two big gates with barbed wire on top because we’re there. They’re usually closed because it’s not safe to get onto the property because we’re a construction yard. But some passers-by popped up when the gates were closed and two Christmas wreaths hung on either side of the gate, “said Middleton.
The garden center hopes to use the $ 1.3 million to provide for its employees who “worked so hard to help us over the past month.” It will also make some charitable contributions to local organizations.
Middleton also said the company had not taken a political stance, adding that it welcomed “any presidential candidate” into their property.
“It’s something we can all agree on. At a time when we’re in a pandemic, it’s election season and it has been an election year – the divide is even greater on both sides and it was just nice to get together and. ” laugh about it because it’s just funny, “he said.