Four Seasons Total Landscaping In Philadelphia Cashes In On Newfound Fame : NPR
Rudy Giuliani, President Trump’s attorney, speaks in the back parking lot of Four Seasons Total Landscaping at a press conference in Philadelphia on Saturday. Chris McGrath / Getty Images hide subtitles
Chris McGrath / Getty Images
Chris McGrath / Getty Images
Four Seasons Total Landscaping wants to “make America rake again”.
Just one day after the Philadelphia family business became the unlikely backdrop for a bellicose press conference for the Trump campaign, its owners benefited from viral fame – and even crossed the party lines.
On Sunday evening, the company launched a range of T-shirts, hoodies and stickers with the slogans “Lawn and Order” and its riff on MAGA.
Face masks were also offered from Monday.
Everything was sold out by Tuesday.
The Four Seasons apparel hub had clearly paid off. The company announced on its Facebook page that it is temporarily ceasing sales of most of its items due to a lack of inventory.
“We are overwhelmed with the support we have received! You are all amazing!” the post said.
It’s still not entirely clear how the Trump campaign resulted in a press conference in northeast Philadelphia near a sex shop, crematorium, and prison. The hoopla opened on Saturday morning with a Trump tweet about an event at the Philadelphia Four Seasons.
That message was quickly deleted, and a new tweet made it clear that instead of the swanky downtown hotel, the Presser would take place at Four Seasons Total Landscaping, a company that offers services such as mulching, weeding, pruning shrubbery, and foliage removal jobs, among other jobs.
At the press event, Trump’s attorney Rudy Giuliani claimed without evidence that Joe Biden’s win in Pennsylvania was due to election fraud. Four Seasons Total Landscaping declined requests for comment.
Regardless of its original motivation, the company capitalizes on its fame by facing consumers from across the political spectrum.
Not only does it sell merchandise such as Make America Rake Again and Lawn and Order, but it has also “liked” and retweeted a number of left-wing accounts. And for those not interested in politics, it offers a picture of his parking lot as a zoom background.
Wendy Gordon, a Philly expat now living in Washington, DC, ordered a Four Seasons t-shirt on Monday. The Biden supporter said she never wanted to forget that surreal half-hour on Saturday when the one week election fears finally began to dissipate.
“It’s so funny and so completely harmless and random and silly that it was like a collective exhale,” said Gordon, 60.
On Tuesday morning, much of the Four Seasons Total Landscaping appeared to be back to normal, except for a small memorial to Saturday’s events on the doorstep – a few candles and some flowers.
The business continued to attract a steady stream of tourists.
“It’s interesting, it’s definitely very industrial. A lot of dirt and an old building,” said Brian Gannon, a 42-year-old Virginia resident who had come to Philadelphia for a doctor’s appointment.
Zoe Grobman, a Philadelphia-based graduate student, wandered around town with a friend to catch up on the now iconic business.
“”[We are here] to see Philly’s newest landmark, “said the 27-year-old.
Grobman, who had already bought a Four Seasons t-shirt, said the fact that the press conference ended here speaks for what she loves about her hometown.
“The moral of the story is not to mess with Philly,” she said.
Landscaping enthusiasts can look forward to yet another event: On November 29, runners can take part in an 11-mile charity run from Four Seasons Total Landscaping to the Four Seasons Hotel at the Comcast Center.